Thursday, April 9, 2009

Web 2.0

Web 2.0
The buzz continues and as I wade my way through piles of information, insights and “expert opinions.”
The truth is that we all have yet to make these possibilities practical, in that they give us leverage in order to expand the real possibilities that are out there.
We are like the first onlookers of the first automobile.
We are the herd trying to get a grip on the new fan dangled platform and learn how to make it work for us…to make it our own.
We want to be the “heard” and take part in the conversation.
When we started working on the vision of Truemanity there weren’t the possibilities that there are today. Our first thought was that the best way to do a marketing campaign was thought the use of e-mail distribution of the message that we wanted to get out.
The character of our innovative business plan is dynamic, and in sync with the possibilities that are happening in the social business arena.
We are way out there with a membership based business, the member also being the consumer and the content generator and having a share in the fruits of the business plan. Truemanity has our crowd using the “cloud.” We have smartened up using the web as the tool, co-creating with collective intelligence of our users who are fired-up about being part of this shift of conscious business. We are social entrepreneurs using all relevant possibilities of community building and collaboration in the most flexible way possible.
Wearing our running shoes and sprinting forward, our race is one of intellect, business acumen, the ability to stay focused on the end result for the community we are building, having the guts to evaluate and make the alterations needed along the way.
Our understanding of the power of additional up-dated social technologies, ways to integrate and simplification of getting around the web is increasing our effectiveness. Peoples digital footprint is becoming of immense value and is starting to be a measure of the persons competence a value very high in the category of life skills that is adding to their worth in all sphere’s of life. It is of relevance to mention that a good digital footprint having the values that was previously given to a university graduate. Now ones value to oneself, the community that one is part of or leads as well as your value as a business person is determined by the size, type and strength of your social relationships that you have accumulated on the ground and the web globally.
People networking want to increase their social standing and value by connecting with like-minded people. The point is that sometimes it is done in a myopic fashion. They are not in touch, with what their aims are, they also do not see that having the space to collaborate and the ability to think in a way that is similar to bartering, is of prime importance in order to advance their ventures.
They want others to share in their endeavors without wanting to hear the other person’s agenda. Most of the social and marketing plans are built in a way that recruiting is the key to development.
Truemanity’s application has taken this into account and has a level of sharing that I have not seen online before. We are truly a “social relationship and business platform.”
Our web content management will be of the utmost relevance to those taking part.
Over time we have learned who our community is and why they chose to join with us. We also appreciate their patience and understanding of the members , while we have been re-evaluating the concept. I think our relationship with the community is of such that they know we care and we aim to build something that is of immense value for as many people as possible.
We are not the software, we are the community. We are Truemanity. The person is the one that counts!

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